I’ve been contacted by a resident asking my views on the name for the new county.
My response was that on a personal level (rather than any party agreement that we may reach in the future) I prefer County Durham Council because I’d prefer that the new authority doesn’t start with the old name tag.
There’s a real risk of the new council mistakenly thinking it’s “business as usual” – which it isn’t.
The resident then sent back this very interesting response: “Well, its a really interesting argument if you are sad like me. I agree with you actually. All the other councils going through reorganisation have followed the same pattern - the name of the county followed by the word “Council”. So we have Northumberland Council, Wiltshire Council, Shropshire Council and Cornwall Council. Following the same pattern, that would make us County Durham Council.
We are the only county in Egland that use the prefix “County” and I am proud of that so that would rule out one of the choices in the consultation which is Durham Council.
Some of the original county council (Members and Officers) want to keep Durham County Council. They have been putting misinformation about that it would save £2 million if nothing changed. This figure comes from their original bid and like most of the financials in the bid, it is just made up.
Besides, even if they kep the same name, everything arising from the previous district councils will need to be re-branded anyway.
The “old guard” argue that re-branding all county council things would cost a fortune. They cite the 600 buildings that they own. However, nearly 400 of these are schools which are not branded as Durham County Council anyway.
They also argue that Durham County Council is a historical name that we should preserve. Well, it might be, but two things stand out. 1) the new authority will not be a county council and 2) Durham County Council is hardly historical at all. The current boundaries only go back to 1997 when Darlington formed a unitary council. Before 1974, the county council also included Stockton, Hartlepool, Sunderland and Gateshead.
I suppose that, in medieval times, Durham also included large parts of Northumberland too. So which historical county or county council are they referring to?
The worrying thing is that the misinformation that they are putting out is having an effect on the public, and the larger percentage so far have voted for Durham County Council. However, I suspect that, like you, the new Leader and Chief Executive want to start with a clean sheet and will go for a re-branding anyway.
Please feel free to add your comments.